Naperville, IL, September 21, 2010 – After twelve years of providing customer experience management solutions to large manufacturers and their dealers, Strategic Feedback is launching both a new website and a new company identity.  Strategic Feedback has changed its name to SATISFYD based on the success of its web application that carries the same name.  The new corporate website, www.satisfYd.com, features a cleaner design and more intuitive navigation for those wanting information about programs, demos, and pricing.

“The change is a natural evolution for us and our clients,” says President and CEO, Ryan Condon. “Our SATISFYD customer experience programs are the heart of the business. As the name is increasingly more recognizable, it makes sense for us to adopt SATISFYD as our new corporate identity.  The new web design really brings that home.”

Visitors to the new website will be able to learn about the process, listen to testimonials, and request a free trial of the SATISFYD Professional Solution. It’s also the new home of the Login for SATISFYD 2.0 – a database driven, web-based application that brings convenient client access to customer feedback for faster issue resolution and strategic decision making.

About Strategic Feedback Inc. and SATISFYD

 Opening in 1998 as Strategic Feedback Inc (SFI), SATISFYD provides solutions to equipment manufacturers and their dealers for tracking and improving the customer experience.  Through a targeted survey process and database driven web application, companies access feedback from customers on demand to learn about issues quickly and prioritize them for efficient resolution.  SATISFYD headquarters is based in Naperville, Illinois.